Our approach is based on the following 4 steps:

1 Recognize

Identify and understand different cultural (national, organizational, functional etc.) perspectives, attitudes and behaviors and their implications in co-operation, leadership and management.

2 Respect

Build appreciation and respect for the cultural differences in values, styles, viewpoints and approaches, without recourse to destructive stereotyping.

3 Reconcile

Reconcile the dilemmas that result from the tensions between different viewpoints by integrating the different value orientations. This allows to benefit from differences and reach win-win solutions.

4 Realize

Implement the reconciliations and embed across the organization a mindset that continually reconciles dilemmas, to fully realize the business benefits.

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